Big Wins
  • Wholesale culture change driven by common design language and tool set
  • Transition of industry-leading software products to cloud-based computing
  • Development of stronger, more loyal client relationships
LUMAtic Big Win Icon
  • 150+

    Software Programs in Design, Engineering and Entertainment

  • Simple icons showing three people.

    8,500

    Employees

  • Simple icon of Earth showing a continent

    37

    Countries

  • Simple icon of a money bag with a $ sign on it.

    $2 billion+

    Annual Revenue

It’s not that we didn’t have design tools. It’s that we didn’t have the right set of tools that everyone could use quickly. The best thing to do was find a way to change culture at scale.

Joanna Cook

Senior Director of Experience Design and Digital Engineering, Autodesk

Scope of Engagement
  • Fundamentals Workshop icon

    Fundamentals Workshop

  • Advancing Workshop icon

    Advancing Workshop

  • Enterprise Access icon

    Enterprise Access

  • LUMA Workplace icon

    LUMA Workplace

  • Materials and Logistics icon

    Materials and Logistics

  • Resources icon

    Resources

  • Practitioner Certification icon

    Practitioner Certification

  • Facilitator Certification icon

    Facilitator Certification

  • Instructor Certification icon

    Instructor Certification

We very intentionally decided to start a movement. We knew we had to focus on the bright spots, highlight some of our early successes and build this coalition of the willing. It has turned into a self-sustaining program now – it’s pretty incredible.

Amy Bunszel

Vice President of Digital Engineering Products, Autodesk

Photo Vertical bar chart showing an increase of the use of participatory research methods with clients using LUMA methods from 50% to 90%
Vertical bar chart showing an increase of the use of participatory research methods with clients using LUMA methods from 50% to 90%

Outcomes

Luma Outcomes

Nearly doubled the amount of participatory research with customers

1,100 + employees trained worldwide

20 employees certified as LUMA instructors to build internal capability

In The News

The LUMA System is actually helping to change the trajectory of the company. It’s helping us make better decisions at all levels of the company, whether they’re small pivots on any given product or bigger choices we make with leadership of the company. It’s powerful stuff.

Rob Dickins

Chief of Staff, Product Development, Autodesk

What LUMA did is they designed Design Thinking. … The way that these methods work, they really take everything but the best ideas off the table. It’s all meritocracy, and that’s a huge, huge win when you have so many hard problems to solve.

Joanna Cook

Senior Director of Experience Design and Digital Engineering, Autodesk

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