Our Beliefs and Values

Great partnerships are built on shared beliefs. Here are ours.

Our beliefs about innovation

We believe the need for more people to be more innovative more often is a global, social and economic imperative.

We believe any individual, team and organization has the potential to innovate, but may not know how.

We believe the best innovations are designed to serve people in new and meaningful ways.

We believe innovation can be deliberate by using design as a problem-solving approach.

Photo Tight shot photo of hands of three people working around a table covered with hand drawn cards they have created during a Human-Centered Design session.
Tight shot photo of hands of three people working around a table covered with hand drawn cards they have created during a Human-Centered Design session.
Photo Illustration of designer and Nobel laureate Herbert A. Simon
Illustration of designer and Nobel laureate Herbert A. Simon
Our beliefs about design

We can’t say it any better than Nobel laureate Herb Simon: “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

We believe there is a need for universal design literacy.

We believe human-centered design is the discipline of developing solutions in the service of people.

Our beliefs about learning

We believe people learn new skills in three fundamental ways — formal instruction, peer-to-peer collaboration and hands-on application.

We believe 90 percent of learning occurs outside formal instruction.

We believe the best way to accelerate adoption of new skills — and build a culture of innovation — is a simple and scalable system that leverages and advances the three ways of learning.

Photo Pyramid chart showing that 90% of learning happens outside the classroom: 10% formal instruction, 20% peer-to-peer collaboration, 70% hands-on application.
Pyramid chart showing that 90% of learning happens outside the classroom: 10% formal instruction, 20% peer-to-peer collaboration, 70% hands-on application.
Photo Photo of a LUMA instructor explaining a colorful diagram of Human-Centered Design applied to strategic planning.
Photo of a LUMA instructor explaining a colorful diagram of Human-Centered Design applied to strategic planning.
Our beliefs about doing business

We deeply value what our clients have to say, and in listening to their stories, opinions and feedback.

We believe our success is best measured by what our clients achieve using the LUMA System of Innovation.

Our values

We embrace core values that define how we work with each other, and how we’ll work with you.

Photo An image of LUMA characters holding a banner with the Values of Collaboration, Diversity, Empathy, Equity, Inclusion, Passion, Respect, and Trust.
An image of LUMA characters holding a banner with the Values of Collaboration, Diversity, Empathy, Equity, Inclusion, Passion, Respect, and Trust.
As a company built on human-centered beliefs and values, we view diversity, equity and inclusion as sources of strength and inspiration. We embrace core values that define how we work with each other, and how we’ll work with you.

Our beliefs and values guide everything we do, and how we do it.

Chris Pacione

CEO, LUMA Institute

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