Method overview

The power of a good story lies in its ability to capture people’s imagination, and take them to new places. Such was certainly the case in the work of master storyteller Walt Disney, who once said, “In our studio we don’t write stories, we draw them.” In so doing, he and his team visualized a preview of their work before going into full production.

Stories give action to ideas and place them in a context of use. Therefore, Storyboarding is an ideal way to visualize people experiencing your new idea in action. Since storyboards are built using images—a common language that all involved can understand— they can help teams communicate ideas more clearly and evocatively than words alone. Storyboards don’t have to be masterful pieces of artwork; they just need to convey a meaningful sequence of events. Even primitive drawings can help you envision the possibilities of new interactive, cinematic, or transactional experiences.

The benefits of this method

  • Shows what a concept looks like in action.
  • Helps people imagine the future.
  • Builds a shared understanding.
  • Gains support from decision makers.


Quick guide

  • Identify an idea or concept to develop.
  • Make a poster containing 10-12 blank rectangles.
  • Assemble a diverse group of collaborators.
  • Equip them with a set of basic drawing materials.
  • Draft the main story line (beginning, middle, end).
  • Determine the main characters and the setting.
  • Draw the key frames for a future scenario.
  • Include a descriptive phrase beneath each frame.

Helpful hints

  • Use the storyboard to explain your idea to others.
  • Get inspiration from the way comic books are drawn.
  • Use a variety of angles (panoramic, close-up, etc).

Combining LUMA methods into design recipes

The methods in the LUMA System are great on their own, but they are really powerful when combined into design recipes. Just like when you combine ingredients to make a tasty meal, you can also combine design methods to address challenges such as improving workplace culture or uncovering customer insights.

An example of a recipe from LUMA Workplace®:

Want to learn more about LUMA methods?