Method overview

One of author Steven Covey’s seven methods of success is to begin each endeavor with the end in mind. Developing a future news story is an engaging way to build excitement for your idea by envisioning the possibilities of a world with your concept already in it. An idealized story is a unique way to explain the need or benefit of something by imagining the impact of its creation. If you are able to present your concept as a success, by showing its potential merits and a positive outcome, you are more likely to get buy-in from those who are initially uncertain about it.

Your goal for a Cover Story Mock-up is to answer the question What will this_____have done? This requires you to consider the potential cultural impact of your idea and to frame its success around how people would ideally respond to it. When you begin with a positive ending, it’s easier to rally people around the development of your idea.

The benefits of this method

  • Shows a successful future state.
  • Promotes a shared vision.
  • Gains support from decision makers.
  • Inspires your team.


Quick guide

  • Identify a new concept to promote.
  • Assemble a team and some basic drawing materials.
  • Select a relevant magazine and draw the masthead.
  • Date the magazine as if it is a future issue.
  • Write a newsworthy headline and a subheading.
  • Draw an illustration for the cover artwork.
  • Write the first paragraph of the story.
  • Draw supporting illustrations for the inside spread.
  • Include callouts, quotes, and sidebar stories.

Helpful hints

  • Make it realistic. Don’t be frivolous with the fiction.
  • Engage an expert designer for visual refinement.
  • Circulate the magazine article to rally enthusiasm.

Combining LUMA methods into design recipes

The methods in the LUMA System are great on their own, but they are really powerful when combined into design recipes. Just like when you combine ingredients to make a tasty meal, you can also combine design methods to address challenges such as improving workplace culture or uncovering customer insights.

An example of a recipe from LUMA Workplace®:

Want to learn more about LUMA methods?