Practitioner Certification Program

Become a front-line innovator who uses design thinking in your daily work to tackle problems and design powerful solutions.

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Learning Session 1:
Intro and problem framing 

Get acquainted with your group, learn about the LUMA System and dive into human-centered design. We’ll focus on a key starting point for design thinking — making sure you’re focused on the right problem to solve. 

LUMA System method:

  • Abstraction Laddering

Learning Session 2:
Putting people first

Start by identifying who all has a stake in the problem you’re trying to solve, then use ethnographic research to develop empathy for those individuals and gain insights into their perspective on the challenge.

LUMA System methods:

  • Stakeholder Mapping
  • Interviewing
  • Contextual Inquiry
  • Rose, Thorn, Bud
  • Affinity Clustering
  • Statement Starters

Learning Session 3:
Envisioning possibilities

Now that you know how to develop deep understanding, empathy and insights, you’ll focus on generating, prioritizing and sharing breakthrough ideas for solutions that make things better for your stakeholders.

LUMA System methods:

  • Creative Matrix
  • Alternative Worlds
  • Importance/Difficulty Matrix
  • Concept Poster
  • Visualize the Vote
  • Bull’s-eye Diagramming

Learning Session 4:
Rapid iteration

Quickly evolve the ideas you have developed by creating a prototype, whether for a product, a service or an experience, and test it with people to gain rapid feedback and insights, so you can iterate on and improve your concepts. 

LUMA System methods:

  • Rough-and-Ready Prototyping
  • Think-Aloud Testing

Earning certification

To earn LUMA Practitioner Certification, you will need to:

  • Attend all the learning sessions in their entirety.
  • Participate in at least two coaching sessions.
  • Share your work in at least one coaching session.

Once you successfully complete the requirements you will receive:

  • Downloadable certification document customized with your name.
  • Digital badge for posting to social media and sharing in email signatures.
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