Bill Lucas is a co-founder of the LUMA Institute. He draws on thirty years of experience helping people of all ages and backgrounds learn to be more innovative. Bill is an engaging instructor and a thoughtful advisor. He is the chief architect of LUMA’s System of Innovation and co-author of LUMA’s Innovating for People handbook.
An extreme fixation on financial profit yields a poverty of purpose. Meanwhile, a careful pursuit of profit and purpose returns riches beyond measure. We are increasingly challenged to make things better — beyond the measures of financial gain.